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Social networking services focus on building communities and sharing information between people with common interests and backgrounds. Some of the most popular social networking Web sites include Facebook, Myspace, Twitter, and LinkedIn. What all these services have in common is that they offer a large population of people ways to stay in contact. Social networking sites have provided even the smallest businesses with global opportunities.
Social media has revolutionized the way people communicate. At the onset of the social media craze, it was usually thought that only young people and those who knew their way around a computer could use these tools. However, businesses and individuals of all kinds have jumped on the social media bandwagon to find new and innovative ways to use these tools.
For businesses, social media presents a whole new way of connecting and building relationships with customers. From a Facebook wall post to a friendly Twitter reply, you can now create personalized conversations with individual customers over the Internet. Customer service can now go beyond an impersonal customer support representative to a level playing field online. Customers respond to this kind of customer service because it’s more on their level. Many people don’t like calling a hotline or submitting an online report, either because they don’t know how, don’t want to take the time, or just don’t care enough to do so.
When a business has an online presence, customers are more likely to respond and join in on conversations. They appreciate it if a businesses reach out to them instead of the other way around. With social media, reaching out to customers is becoming much easier. Businesses are developing entire departments related to social media and customer relations. It’s a great way to build relationships with customers, and even find new ones in the process.